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by Anne-Marie Concepción
It seems like almost every business,Web page enthusiast and marketing professional has aWeb site these days. And it only takes a moment to know whether its message and objectives are clear and compelling or muddled and uninviting.This book will help both large businesses and independent designers create professional-looking Web sites simply and inexpensively.
Using clean, clear language, this guide teaches how to develop a site’s architecture and effectively balance the elements of tone, message, navigation and site dynamics.
Designers will also learn how to better understand the Internet and recognize its limitations, establish aWeb host account, determine the site’s goals, develop efficient site navigation, then produce and promote an effective on-line presence.
Anne-Marie Concepción has worked as a consultant and trainer in the computer-based graphic design business since the late I 980s. Her clients have included the Chicago Tribune, Chicago Sun-Times, and World Book Encyclopedia (for which she wrote the entry “Desktop Publishing”). Anne-Marie has written for Digital Chicago, Personal Publishing, and The Page, and is Publish magazine’s Web columnist. She lives in Chicago, Illinois.
8 1/2" x 11, 160 p., pb w/flaps, 75 color illus. August 2001.
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