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Design Direct Mail That SellsSave 80%

$28.99 $5.80 On Sale!
NL31227

by Sandra J. Blum
A nuts-and-bolts guide to creating direct mail that gets response.
Designers who want to get into the lucrative, growing field of direct mail design can't afford to miss this book. Blum shares 22 years worth of secrets for creating a winning direct mail package that gets recipients to tear open the envelope, understand the message inside, and respond right away.
With dozens of full-color examples, she clearly outlines the production issues unique to direct mail design, covering everything from postal regulations to the elements of a classic direct mail package. She also explains how direct mail designs 'can break the rules,' showing designers why expensive packages are not always better; when 'tacky' direct mail works the best; and why testing is crucial.
Blum interviews some legends in the field including Heikki Ratalahti of Jayme, Ratalahti, Inc., Richard Browner, and Alice Williams of Rodale-who share their best work and offer some hard-won advice.
Sandra J. Blum is President of Blum & Co., a full-service agency and communications consutancy that creates successful direct response programs for a wide variety of clients including Donnelley Marketing, Price Waterhouse, Aetna and AAPP. She is co-author of the "CD-ROM Mail Marketer", "Grow Your Business Using the Mail", and has delivered highly regarded business seminars to thousands nationally and internationally. She lives in Fairfield, Connecticut. ISBN 0-89134-827-1, 8 1/2" x 11", 144 pages, hc, 150 color illus. 1/99


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